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Wednesday, October 16, 2019 - Thursday, October 17, 2019

NIH & NSF SBIR Phase I, II & Commercializaiton Workshop

All Day Event

This two day workshop provides detailed Phase I, II & phase III preparation tips for the NSF and NIH SBIR/STTR programs, Other special guest speakers will cover topics relevant to early stage technology companies, including state SBIR proposal support, state grant funding programs, state investment funding, cost control systems, R&D Tax Credits, IP protections, Federal contracting support, and more!


SBIR grants (Small Business Innovation Research) and it's sister STTR grant program (Small Business Technology Transfer) provide $150K - $1.5M in early stage R&D funding for high risk, market focused technology development. The National Institutes of Health SBIR/STTR program has $1B available, and NSF over $200M! This two day workshop provides detailed planning and proposal preparation tips for the NSF and NIH SBIR/STTR programs, as well as commercialization planning for Phase II and Phase III efforts.


Day 1: Phase I and II SBIR/STTR Essentials for NIH/NSF

Find out if your technology is a fit for NSF of NIH funding at this workshop, presented by SBIR expert, Shannon Bass, of the nationally recognized SBIR consulting firm BBC Entrepreneurial Training & Consulting (BBCetc). In addition to reviewing SBIR/STTR basics, Shannon will provide an overview of the SBIR/STTR programs at the National Science Foundation and the National Institutes of Health. She will cover the distinguishing features and technology areas addressed by each agencies, their review practices, planning your project, writing for impact, key considerations for both Phase I and Phase II proposal writing and activities you can initiate during Phase I to lay the foundation for Phase II.


Day 2: Commercialization Planning for NIH and NSF SBIR/STTR Projects

While focusing on the science of their technologies, early-stage companies often overlook commercialization, which is the crux of any discussion of funding, and particularly important during Phase II proposal preparation. A credible commercialization strategy not only helps you evaluate your customers and market, it is critical to garnering the attention of funding sources. In this program, Shannon Bass will cover key components of an effective plan, how to find and use cost-effective market research to direct your efforts, supporting documents you will need and other tips for writing a winning plan.


Other special guest speakers!

Other toicss relevant to early stage technology companies, including state SBIR proposal support, state grant funding programs, state investment funding, cost control systems, R&D Tax Credits, IP protections, Federal contracting support, and more!


AGENDA: Times Subject to Change


Oct. 16:

Phase I & II SBIR/STTR Essentials for NIH & NSF

8:00AM: Check-in, Coffee/Bagels provided


8:30AM: Welcome Remarks and SBIR Support for Virginia Based Companies. Presented by Robert Brooke, Dir. Federal Funding Program, CIT


8:40AM: Intro to SBIR/STTR; Compare/contrast various agencies, including NSF and NIH; Strategy Tips for Before You Write; What’s New. Presented by Shannon Bass, BBC ETC


10:30AM: NSF Proposal Preparation for Phase I and Phase II. Presented by Shannon Bass, BBC ETC


12:00PM: Sponsored Lunch – Cost Control Tips to Maximize Profit: Profitability is key to all businesses and cost control is key to profitability. If you don’t know your costs, more revenue could actually result in less profit. For SBIR applicants, recipients and other small businesses, the line between profit, break even, and loss can be very fine. This session provides practical tips to understand and manage your costs. Are cost pools a competitive advantage for government contractors in rural areas? How do you use the "Gig Economy" to your advantage? What systematic approaches can help you manage your costs? Presented by Jim Galvin, AtWork Systems


12:45PM-4:30PM: The SBIR/STTR Application Process at NSF and NIH. Step by step guide for writing your SBIR/STTR. Presented by Shannon Bass, BBC ETC


4:30PM: Adjourn for day



Oct. 17:

Support Resources & NSF/NIH SBIR Commercialization Planning

8:00AM: Check-in, Coffee/Bagels provided


8:30AM: NIH/NSF SBIR Commercialization Plan Development. Presented by Shannon Bass, BBC ETC


12:30PM: Sponsored Lunch – R&D Tax Credits

Don’t Leave Money on the Table (or with Uncle Sam). The R&D Tax Credit has a long history. It was originally introduced in 1981, and has been a very beneficial incentive to many companies. Traditionally, however, the R&D Tax Credit was only beneficial to larger, more established organizations with income tax liability. Recent law changes now allow qualified small businesses to elect to use the credit against the employer portion of social security taxes, instead of just against their income tax liability. This opportunity provides an immediate cash benefit back to the business. Learn what some of the rule and qualifications are, and what this could mean to your small business. Presented by Charlie Richardson, Tri Merit


1:15PM: Customer Discovery for SBIR Applicants & Recipients

Based on the National Science Foundation’s I-Corps™ program for Lean Startups, ICAP helps inventors and entrepreneurs take the right first steps in bringing new technologies and innovations to market. ICAP helps startups identify potential customers and develop successful business models based on that knowledge. This session provides an overview of the customer discovery concepts presented in the 2 week ICAP program, available at SBDC locations across Virginia. Presented by Bob Smith, Innovation Commercialization Assistance Program (ICAP)




2:45PM: Seeking Venture Funding -- Tips for First Timers The CIT GAP Fund invests in early stage, high growth potential Virginia based tech firms. Learn about what the program funds, how much, what stage of technology development, and tips for those seeking dilutive capital for the first time. Presented by Jennifer O’Daniel, Investment Director, CIT GAP Funds


3:15PM: State Support Resources for SBIR Applicants and Awardees:

-SBIR/STTR Support for Applicants, Robert Brooke, Dir. Federal Funding Program, CIT

-CRCF Grants, Robert Brooke, CIT

-Procurement Technical Assistance Center, Lisa Wood, State Dir., Virginia PTAC

-Small Business Development Centers, Amanda Forrester, Roanoke Regional SBDC


4:00PM: IP Strategies for SBIR Applicants & Awardees, Presented by Woods Rogers PLC






8AM-8:30AM Registration (each day)

8:30AM-4:30PM Formal Instruction (each day)


Roanoke Higher Education Center

108 N Jefferson Street, Roanoke, VA 24016



Note:  small fees for parking will be charged



  • Virginia Based Small Tech Co's, Va University & Local Economic Devlelopers: $75 per person ($50 for single day)
  • All Others: $200 per person ($125 for single day)


Questions: 703-689-3080





About Shannon Bass: Shannon Bass joined BBCetc as a Principal Consultant in April 2018 bringing with her 28 years of management experience in the biotechnology industry and as an independent SBIR/STTR consultant. Shannon’s career began with an animal health start-up out of the University of Kentucky, which was later purchased by Neogen Corporation. She continued in senior management with Neogen for 17 years in the areas of quality control/ assurance, regulatory, pharmaceutical manufacturing and technical services. Later she became CEO of a biotech start-up which brought to market a veterinary research device and president of another medical device firm developing a product for treatment of late-stage lung cancer. A PI on multiple research grants, Shannon has assisted numerous start-ups in developing competitive NIH grant submissions, post-award management, commercialization, project management and building an effective team. She holds B.S degree in Agriculture from Murray State University in Kentucky.


About BBCetc: BBC Entrepreneurial Training & Consulting, LLC (BBCetc) works with technology-based entrepreneurs and companies throughout the U.S. on strategies to advance their R&D efforts to commercialization. The BBCetc team is nationally recognized for its success in helping clients secure federal funding through the Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) programs. BBCetc services include research grant assistance, SBIR/STTR training and proposal development assistance, and grants and contract management. With expertise in all 11 participating federal agencies, the BBCetc team has reviewed over 3,000 proposals since 2000 and trained thousands more on how to prepare compelling SBIR/STTR proposals and integrate SBIR/STTR funding into their overall funding strategy.

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